Team Max Performance is comprised of a group of elite powerlifting/strongman athletes that are based in Brisbane Australia. They compete regularly in national and international competitions and hold state and national titles. Team Max Performance engaged Andrew Watson Design to create a brand that would reflect their training style and attitudes towards training.
We responded with a dynamic typographic solution and avoided the use of any superfluous design elements such as people, weights/dumbbells or literal representations of weight lifting. The logo is raw, hard and strong just like the clients and embodies the training style of these elite athletes.
Client: jeff lam, JASON DURBIDGE & ALLAN KLIESE
